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пятница, 5 мая 2017 г.

Exam. Means Of Communication

Means Of Communication


1.   Let’s talk about means of communication: TV, newspapers, radio, the Internet. Which of these does your family like?
When we think about modern means of communication we cannot understand how people who lived some fifty years ago were able to keep in touch. Nowadays with a mouse in one hand and a mobile phone in the other one, we cannot imagine human contacts without modern technology devices.
Mass Media are the means of communication that reach a large audience via mass communication. They inform and educate, question and entertain. They also influence the way we see the world. 
Mass Media falls into four major types. First, we have "broadcast media" that transmit information electronically via film, radio, recorded music, or television. Then comes "digital media". They include both Internet and mobile mass communication. Thirdly, there are "print media" that transmit information via books, comics, magazines, or newspapers. Lastly, we shouldn't forget about "outdoor media" that transmit information via billboards, blimps, skywriting and others.
I am 100% sure that all these four types of Mass Media are worth discussing, but I would like to concentrate on my top-4 favorites: newspapers, radio, the Internet and TV.
To begin with, it is widely known that every day millions of newspapers and magazines are published all over the world. There are different national and local papers, dailies, weeklies and monthlies. They satisfy different interests and tastes. There are two types of national newspaper. The "quality papers", or "broadsheets", cater for the better educated readers. And the "popular papers", or "tabloids", sell to a much larger readership. They contain far less print than the broadsheets and far more pictures. They use larger headlines and write in a simpler style of English. While the broadsheets devote much space to politics and other "serious" news, the tabloids concentrate on "human interest" stories.
To come second, today many people listen to the radio. A lot of radio stations are very popular, especially music radio stations. They also provide us with the news and interviews with celebrities. In Britain the most popular radio station is the BBC channel.
Thirdly, the Internet has become a major channel for communication. The Internet can be accessed almost anywhere by numerous means. Not only virtual communication, watching videos, films and other ways of entertainment, but also educational material at all levels are available from websites. The Internet is an important tool of both formal and informal education. Further, the Internet allows universities to conduct research remotely via virtual laboratories as well as communicate between scientists and in the publication of results.
Last but not least, we have television. It is considered the most significant form of broadcasting. Television entertains, informs and educates viewers. Several studies have found that educational television has many advantages. It can be a very powerful and effective learning tool for children if used wisely.
Talking about my family, I should mention that TV is a favourite mass medium for us. TV helps us to relax after a hard day. We watch different talk-shows, concerts, feature films and TV-series. We learn about different countries, people and their customs, traditions, achievements and problems. But it is important to add that there are some disadvantages of TV as well. Firstly, it takes a lot of time and makes us lazy. Secondly, it can be harmful for our health, especially for our eyes. Moreover, some programs and films on TV are violent. And there are a lot of advertisements which make us buy things we don′t need.
In conclusion I should say that it is difficult to imagine our life without modern means of communication. And nowadays you can be informed even if you live in the Sahara desert.

2.  Is there any means of communication you can’t live without? Why (not)?
I’m absolutely sure that we can’t live without communication. Good communication skills can help you to make friends or to find a well-paid and interesting job. But today people don′t need a personal contact to communicate. We have the Internet. The Internet is the most powerful and popular means of communication. Nowadays many people, especially my classmates, can’t live without the Internet. I buy things, download music, watch films, do my homework and write letters to my friends and relatives on the Internet. So, I’m sure the Internet is very useful today.

3.   What questions will you ask the participants of “What? Where? When” a famous TV programme?
1) Do you enjoy taking part in this programme? Why?
2) What is the most difficult thing for you in this programme?
3) How do you deal with the host and other participants?
4) Will you ever take part in other TV programs in future?
5) What qualities does a person need to become a participant?

4.  My cousin spends a lot of time chatting in “Contact” and it makes all the family angry. What can you advise him and the family to do in this situation?
Social networking has its perks. Whether it’s being updated with what’s going on with the population, sharing your thoughts or keeping in contact with friends and family over the globe, it has evolved and become a very popular form of communication. But is it worth it? Facebook, Twitter and Tumblr are time consuming and nearly addictive. People find themselves staying up late making changes to their profiles, posting new pictures or tweeting.
This is sometimes done at the cost of sleep. Sleep is one of the most important things to teenagers and their health. Facebook, Twitter, Tumblr, etc… will still be there in the morning. What someone ate for lunch or what they plan to do for the weekend is not as important as getting a sufficient amount of rest. Lack of sleep can cause many problems including bad concentration, muscle aches and memory lapses, not to mention long-term effects such as obesity, diabetes and being more prone to illnesses.
Most phones can now host applications, which allow teenagers to have access to social networks 24/7, especially while in school. Many students update statuses and tweet while in the middle of a lesson, in the hallways or at lunch. Although it may not seem like a big deal then, it distracts you from what you’re learning and you may miss out later on when struggling to understand what was taught. It is also against school rules and disrespectful to teachers.
Constantly checking their sites, whether you know there haven’t been any changes or not, out of habit, can really pull time away quicker than you would imagine. Sometimes people start caring more about staying updated with what is going on than about grades. Though I am not a big fan of Facebook or other social networks any longer, I have stayed up later chatting with my friends online rather than doing homework or sleeping. Then in the mornings I wake up annoyed at my lack of sleep and wanting to blame whoever set 7:45 as an appropriate time to attend school.
To cut a long story short, first you need to do is to tell your cousin that using the Internet a lot causes social isolation and ruins eyesight. Having so many friends in social networks doesn’t mean that they are your real friends. Chatting with these people takes a lot of free time. Instead of surfing the Internet you should spend time with relatives and friends. It will be more useful for you to walk in the street, to go to a café or to the cinema together.

5.  Can the Internet replace all the other means of mass media? What is your point of view?
Internet is a product of high-tech development, conglomeration and globalization. It seems that it combines functions of all telecommunication systems. It has video, audio, conference and certainly text opportunities. It also can communicate with satellites and people can access it in multiple places, being at home or to another country. It economizes time when find necessary information. Besides that, Internet is multilingual. It has opened wide possibilities for mass media to get more audience presenting them through the Web.
It is true that information technology has grown rapidly in the past few years, and many people predict that it will develop faster in future. Some people believe that in the near future print out books and articles will be replaced by computer devices. To a certain extent, I agree that the number of printed books will decrease significantly, but I do believe that hardcopy books will continue to exist.
On the one hand, it is a fact that with the existence of the computer and Internet technology, people can obtain a lot of information. People can just open their devices, connect them through a network and they could search all articles that they need. There are tens of thousands of websites which provide valuable information such as www.national geographic.com or www.discovery.com. Besides that, many news corporations have also provided electronic newspapers these days, which can be read in the notebook, tab or smart-phone like CNN or BBC. As a result, many people prefer to read the information from the electronic devices rather than to purchase the print out one.
On the other hand, it is predicted that print out books, newspapers or magazines will continue to exist in future, though the number will decrease drastically. Firstly, not everyone likes to read an article through the gadget directly, since they think it is uncomfortable. They believe that the radiation of computer screen may cause eye irritation, and give negative effect on their eyes' health. Secondly, it is undeniable that the development of Internet technology is not equally spread all over the world. The online services are only available in advanced countries and in some major cities of developing but not in poor countries. As a consequence, people who live in rural or remote areas will still need the print out version.
In conclusion, although it is true that the number of electronic books or news have increased considerably in the past recent years, but the existence of the hardcopy version will be irreplaceable. As some people do not feel comfortable in reading an article directly from the computer screen, and others who live in the countryside might not have the access to the technology.

Reference:
• Your English Exam Support: Подготовка к экзамену по английскому языку: пособие для учащихся учреждений общего среднего образования / [сост. Н.А. Сергиенко]. – Мозырь: Белый Ветер, 2015. – 97, [3] с.

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